Online customer satisfaction surveys

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Online customer satisfaction surveys

Ever wonder what customers are saying about you? Want to improve customer loyalty? Would glowing Yelp or Google reviews help you out? In a competitive marketplace where social media has given the customer voice center stage, it’s critical to know exactly what your customers think. Online customer satisfaction surveys give you the feedback you need to keep customers happy and turn them into advocates.

Not only will consumer surveys and Net Promoter Score analysis help you understand how to strengthen relationships, boost sales, and build customer loyalty, but they’ll also help you define and set goals for short- and long-term decision making.

How to improve your business with surveys

A consumer survey will help you pin down your customers’ likes, dislikes, and the areas of improvement that exist. For example, what does the average customer think about your prices? Too high? Just right? How well is your staff doing on customer service, or how well does your client success team understand the growing needs of your customers—and prospects? Is there anything at all about the customer experience that turns off your users? You might even poll clients on why they stop doing business with you, how you might win them back, and how you can prevent customer losses in the future.

Empower your employees to meet milestones based on client needs. And, if you’re developing a new product or updating an existing one, customers can provide you with invaluable feedback about design and functionality. Oftentimes, users will shed light on problems that would have otherwise been missed.